yael c. agmon
Architecture/Experience Design/Strategy
Trash Fish: Planet or Plastic?
© Tellart
Client: McCann for National Geographic
My Role: Creative, Design Strategy Lead (Proposal Stage)
#Experiential Marketing #Immersive Experiences #Interaction Design #Storytelling #UX #Concept Development #Content Strategy #Visual Communication Educating the public about the hazards of single use plastic pollution in our oceans through the element of surprise is a bold and exciting enterprise. Engaging with visitors on a visceral level about how their individual actions have a direct impact on our ocean’s ecology is a cause that we can stand behind. Amplification of our shared message that we must reduce and eradicate waste in our ocean is critical. To achieve this, it is necessary to provide a well-rounded user experience that can engage the visitor at every outlet in order to promote NatGeo’s call to action and promote our shared vision of true environmental sustainability.
National Geographic Oceans Issue, June 2018.
Trash Fish Aquarium: At first glance this looks like a beautiful aquarium but as the viewer steps closer the trash fish ecology becomes startlingly real.
Trash Fish Types. To be placed inside a world-class aquarium.
Tower of Trash
Step inside their own “trash island” to emulate the feeling a fish has as it’s trapped in one of the many garbage patches across the globe.
Dissect a Trash Fish
Educate visitors through an interactive tabletop display about how trash fish are made and the actual impact of single-use plastic pollution.
Planet or Plastic?
Call for action space, enhanced by floor graphics that make you think.
