yael c. agmon

The Challenge Museum

Dongwon Korea

@Tellart, in collaboration with UN Studio
My role: Creative, Design Strategy Lead (Proposal Stage)

This proposal offers a unique immersive and contemplative experience. An experience where architecture and exhibition seamlessly blend, with each other and with the surrounding nature. It’s these two notions of turning around your vision for a new future, and keeping a clear horizon, that are the driving parameters behind our architectural and exhibition concept - creating an experience that can inspire future generations to great achievements.  The architecture is therefore seemingly split horizontally, always allowing visitors from exterior as interior perspective to keep an open horizon for futures to come, while at the same time keeping a relationship and respect to the surrounding world and nature. 

Once immersed into the interior world, the museum experience unfolds itself above and below this open horizon; between past and future – the visitors will come across multiplicity of paths that have led pioneers alike Mr. Kim to their great achievements and opens up infinite opportunities that lay ahead of the visitors. Through these inspiring examples and the messages of Dongwonism, participants will gain a sense of agency over their own futures. They are inspired with signals of change that can be seen today and are challenged to share their attitudes and ideas for how they as an indivual entrepreneur or as a collective culture, can transform untapped potential into prosperity for all living things. 

Like flipping the map upside down, visitors are immersed in expansive spatial experiences of our natural world–frontiers from outer-space to the sea; and following are introduced to new ways of perceiving, exploring, discovering and harnessing its incredible potential. The museum provides a singular place for people to reflect on their own interests and talents and to imagine, with a fresh perspective, how they might step back out in the surrounding gardens and further into the wider world to become a pioneer that will create a meaningful positive impact.