äah / Häagen-Dazs

Client: Haagen Dazs
My Role: Creative, Design Strategy Lead (Proposal Stage)

#Experiential Marketing #Concept Development #Immersive Experience #Interaction Design

This exciting experience was meant to celebrate the core flavours of the luxurious yet affordable ice-cream brand Haagen Dazs. We proposed a pop-up experience in a prime location in New York City, inviting visitors to indulge in the world of ice-cream flavours. - each flavour with its particular sensorial associations.
Visitors grab a monitored ice-cream cone with the flavour they chose, as they enter the main room they dive into a crisp fog covering up their knees. Spatial sensors identify each flavour and project interactive imagery around each visitor.