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yael c. agmon

Architecture/Experience Design/Strategy

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Objects & Clouds: Towards Urbanism of E-Commerce

#Architecture #Urbanism #Critical Design #Speculative Futures #Architecture Theory
Graduate Thesis | The Cooper Union, New York

View fullsize typical street view of the warehouse city
View fullsize infrastructural components of a typical warehouse block - storage and transportation
View fullsize plan of the warehouse city emerging over NYC urban fabric
View fullsize plan of a housing unit - 90% personal warehouse and 10% empty changeable space
View fullsize section of several housing units and the "public" space between them used for transportation of objects, data and people
View fullsize view of the public space between the housing units
View fullsize the infrastructure of the warehouse system - circulation of objects, data and people between different locations of physical storage
View fullsize section of an entire block revealing the physicality of "virtual" wires
View fullsize 2014-09-28 13.31 (Large).jpg
View fullsize 2014-09-28 13.28.jpg

The project explores the constant tension between the Physical and the Virtual domains. Through a comparison of different systems of order which each domain is embedded and operates within, complex relationships of unexpected, hybrid and even paradoxical conditions are revealed. The question thus posed is whether and how do these conditions liberate or constrain each other and how do they guide and inform our lived environments.

Within this conceptual framework the project examines the phenomenon of E-Commerce through a case study of Amazon.com –the world’s largest online retailer – which reveals the interrelationships between the Virtual and the Physical through three central entities: Subjects, Objects, and Data. Amazon.com exposes a distinct virtual system of organization that challenges and redefines what we understand as physical order and how it figures in our thinking of the concept of order at large.

The thesis offers a radical and surreal glance to, or interpretation of the E-commerce vision of an ideal urban environment that questions and hypothesize the impact of virtual orders on physical space and the physical borders of the Virtual.

 

 

The horizontal bottom line represents the physical relationships among objects I purchased on Amazon, whereas the vertical lines represent the virtual relationships of each object in the contexts of its consumption circle

Preliminary Research :

View fullsize diagram of the E-Commerce process from the screen to my front door
View fullsize Domain #1 - the screen (order)
View fullsize Domain #1 - the screen (proximity of objects)
View fullsize Domain #2 - ASINs' list (order) - *Amazon Standard Identification Number
View fullsize Domain #2 - ASINs' list (proximity of objects)
View fullsize Domain #3 - the objects' warehouse (order)
View fullsize Domain #3 - the objects' warehouse (proximity of objects)
View fullsize Domain #4 - the data center (order)
View fullsize Domain #4 - the data center (proximity of objects)
View fullsize Domain #5 - the hard drive
View fullsize Domain #6 - the truck route (order)
View fullsize Domain #6 - the truck (proximity of objects)
View fullsize Domain #7 - the housing unit (order)
View fullsize Domain #7 - the housing unit (proximity of objects)
View fullsize Me, or my personal consumption profile according to Amazon.com
View fullsize Theoretical map of several dynamic consumption clusters (K Means system)
View fullsize Top: References of historical catalog systems for ordering "online" (by post). Bottom: Pictures of the two types of Amazon's warehouses (objects and data)
 

© Yael Agmon